Six times more serious buyers
What was wrong
People who filled in the ad form were waiting nearly a full day for someone to call them back. Most had already spoken to another developer by then.
What Flow did
Flow answered every one of them in seconds, asked what they were looking for and what they could spend, and passed only the serious ones to the sales team.
What happened
Answering dropped from 22 hours to minutes, and six times as many serious buyers reached a salesperson.